Tag - Social Media Addiction

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Social Media Addiction (Part 2)
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Social Media Addiction

Social Media Addiction (Part 2)

Social media has changed the very nature of the world that we are living in.  Take the fact that Facebook alone has 1.11 billion users or that 21% of the world’s active internet users are said to access Twitter every month.  Not only has social media usage continued to increase exponentially, but it has become more visible, with people accessing the internet by mobile phone having increased 60.3% to 818.4 million over the last 2 years.  Everywhere we go we are surrounded by people Tweeting, sending Facebook updates, watching YouTube videos, connecting on Google+, networking on LinkedIn and much more besides.

SocialMediaAddict3

(Courtesy of www.businessgrow.com)

 Last Friday shortly after finishing posting Social Media Addiction (Part 1), I went to the cafe near my house.  It was the usual scene, a lengthy queue of people, all fiddling with their mobile devises.  There were Blackberrys’, iPhones’, Androids’ and a smattering of Samsung Galaxy S3s’.  In front of me a teenaged girl was typing into her mobile.  Leaning forward I could see she  was sending a Tweet on Twitter.  It said,

   ‘In Starbucks, so many choices :?’

A short while later the barista asked for her order.  The girl, still typing on her mobile was oblivious to the question and the barista was forced to repeat the question two more times, before she finally looked up and turned her attentions to the menu board.

Over a minute had passed when I said to her, ‘In your own time.’

She glared at me and then ordered an ‘extra hot cafe latte with soy milk.’

After which she typed another Tweet, which I knew was about me.  I knew this because I was peering over her shoulder, but she noticed and said, ‘excuse me,’ in a theatrical tone, shielding the phone from my view, as she continued typing and I was left wondering what the Tweet said, what smiley she used and the choice of hashtag – #somepeople, #rude or #goaway  perhaps.  Or some other colloquialism that has been trending recently, more than likely instigated by Justin Bieber.

From my table where I sit drinking a cafe mocha with normal milk, I can see the girl taking a photograph of her extra hot cafe latte with soy milk and then she’s on her mobile again, no doubt Tweeting the details before posting the picture on Facebook and Pinterest.

SocialMediaAddict4(Courtesy of ejiu111.wordpress.com)

All around me it’s the same story.  School children crowded around a table, all typing feverishly into their mobile phones.  A mother Tweeting incessantly, her toddler in a high-chair beside her mimicking each gesture, pressing imaginary buttons on the surface in-front of him with chocolate stained fingers.

It is at this moment that I find myself asking if we are all addicted to social media and I continue to contemplate this for quite sometime, whilst sipping my mocha and at the same time viewing my Twitter Feed on my iPhone screen.

Perhaps addiction is merely a matter of consumption vs communication and as communicating is not consuming it is not addiction.  At any rate is it not better that people are kept busy fidgeting with their hand-held devices than fiddling with cigarettes, bottles of spirits and syringes.  Though there are instances where people appear to have mastered doing both at the same time.  A Youtube video (now removed) was an instructional video by a girl  living in some remote Montana prairie town on how to Tweet with one hand whilst at the same time with the other preparing and smoking a meth pipe.

 

Social Media Addiction

Social media addiction is an official condition.  In London alone clinics reportedly treat hundreds of patients a year suffering from various forms of social media addiction.  It is expected that in the forthcoming years social media addiction will become a pandemic.  These addicts include Facebook fiends, Twitter takers, prodigious Pinteresters’, Google+ guzzlers and LinkedIn lavishers.  Social media addicts are notorious mixers, rarely satisfied with merely one product, they frequently combine the aforementioned and other products in conjunction, in hazardous cocktails similar to ‘speedballs’.

Addiction

(courtesy of SocialMediaGroup.com)

Researchers have found that social media features such as Likes and RTs’ result in the release of the potentially addictive brain chemical, the neurotransmitter, dopamine, in the same manner as hard drugs.  This is certainly one explanation for why I’ve been feeling so high this last week, having got over a hundred new Likes for my Facebook Fan page, Charles Middleworth.  I can only hope this won’t be followed by a come down.

We’ve probably all heard of social media addiction by now and if you haven’t I can guarantee you will be hearing lots about it over the forthcoming years.  Personally I hadn’t given it much thought until by chance I found myself in a discussion with an individual, who informed me that he had been diagnosed as a social media addict.  Keen to find out more about this affliction, I immediately began to quiz him about it.  The following is an extract from the conversation:

Me: What forms of social media were you addicted to?

Addict: Facebook, Twitter, Pinterest and Google+, with occasional LinkedIn benders.

Me: What’s the most addictive form of social media.

Addict: Facebook has the worst withdrawal.

Me: Your saying Facebook is the heroin of social media.  How is it so dangerous?

Addict: Excessive Facebook is to the detriment of real meaningful relationships and connections.

Me: Like.

(The addict seemingly does not find my witty Facebook joke amusing).

Me: How are you recovering?

Addict: Abstinence is the key.

(Did I mention we are having this conversation on a social media platform).

The addict is getting restless now, his words are harried and there’s an absence of punctuation.  He’s soon making excuses about having to go.  But I want to find out more about his addiction and I know enough about addiction to know how to keep him there.  I’m telling him I’ll Like his Facebook page and RT his Tweets.  This promise of a dopamine fix has him communicating enthusiastically again.  In no time at all he’s telling me all about the dangers of Pinterest.

(Pinterest for those that don’t know is a social media platform for sharing pictures).

‘Don’t be so melodramatic’, says I, ‘you make sharing pictures sound as dangerous as sharing needles.’

The addict is soon restless again and having made an excuse about having to check Google+, he’s off, but not before securing the promise from me of a ‘speedball’, consisting of a couple of Facebook Likes in conjunction with a Twitter RT.

Addiction2

(courtesy of VisibleBanking.com)

After the conversation I did some research about social media addiction and discovered that to qualify as a social media addict you have to use the medium for more than five hours per day, which brings tangible relief for me as well as a release of dopamine.  However it’s bad news for all those social media professionals out there.

Do you think you might be a social media addict?  Take the blueglass.com quiz and find out for yourself.

To be continued next week.

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