Social Media | Guy Portman's Blog

Facebook Likes

May 10 2013

Until last year I didn’t use Facebook much, but shortly after my book, Charles Middleworth was released, I set up an Author Page and begun exploring with enthusiasm, this, the behemoth of Social Media platforms (901m users approx). I realised that I Liked Facebook. In fact as I was soon to discover Facebook is all about Liking. One can Like everything from pages to posts, pictures and comments. All you have to do is click Like and I duly did. I Liked author pages, product pages and lots of pictures, including plenty of cats, dogs and people at parties.

In no time at all I was clicking Like repetitively time and time again. I Like this picture of a cat and that one and that one too and yes I Like that author page and that one, that one and that product page and that product page too and that picture of a tractor. But not you, I don’t Like you, I don’t know why I just don’t. So I bypass that one and I’m Liking again, incessantly now, Liking multiple pages, pictures and posts. On one page I see a comment that says ‘Phone me tomorrow Emma’. I don’t know Emma or who sent it but I click Like anyway. But then I asked myself if that is something you can even Like. However I had no time to dwell on this because I was back Liking again. Product pages, fan pages, pictures, remarks and the list goes on. But then I came across a Facebook profile page with a photograph across the top of a line of pooches dressed in uniforms, with the owner’s beaming face in the middle and this I don’t Like, so I look for the Dislike button. But there is no Dislike button anywhere on the page and there is no Dislike button on any other Facebook page either. So I go onto Google and search for ‘Facebook + Dislike button’, only to discover that there is no Dislike feature. And I find myself asking what is the value of a world without comparison and what does Like even mean in the absence of Dislike. Not much one might argue.

Research on the subject certainly suggests this. Performerinsider.com claims 99% of Facebook fans are useless. Yet companies marketing departments continue to court Likes. The world’s largest brands have many Likes. When I visited Coca Cola’s Facebook page I saw they had 64,357,439 Likes. Make that 64,357,440 Likes. I Like Coca Cola, I really do. So much so that I drink it regularly. McDonald’s had 28,451,803 Likes and I Liked it too, but only because there was no Quite Like button. Next up was Oreos, who had 33,234,940 Likes and I clicked Like again, though I’ve only had an Oreo once and can’t remember what it tasted Like. But we all Like cookies don’t we and 33,234,940 people can’t be wrong.

Whatever the value of a Like the fact remains that if we take the trouble to build a nice looking Facebook page that we want people to visit, it is going to look better with a lot of Likes than with hardly any or worse still none. So we too court Likes and the circle goes one. My Facebook Fan Page is Charles Middleworth. Feel free to Like it and I will probably reciprocate, although there may be rare instances when I cannot bring myself to press the Like button.

If you’re an author on Facebook and want more Likes you might be interested in the Facebook Like Literary Cafe.

What happens when Adrian, an actuary, has his banal and predictable existence turned upside down by sinister forces that he can neither understand nor control? How will he react to a revelation that leaves his life in turmoil? Will he surrender or strive for redemption in an altered world, where rationality, scientific logic and algorithms no longer provide the answers?

‘An insightful and humorous tale of the unexpected’ – Reader

‘A sardonic delight. If Thackeray had lived in the 21st century, then he might have written Charles Middleworth.’ – Reader

Charles Middleworth is available through most regional Amazons on Kindle (£1.96/$3.17) and in paperback.

United Kingdom – www.amazon.co.uk

USA – www.amazon.com

Twitter Authors (Part 2)

Apr 19 2013

In last week’s Blog Post I evaluated how effective it is in a congested market place for authors to be sending out blanket promotional book Tweets, especially if those Tweets are only being read, if at all, by other authors. Today’s post, a continuation on this theme, will take the form of making generalisations about the actual composition of these Tweets and commenting on their effectiveness.

The following is a simple breakdown of some of the types of Tweets that authors use to promote their book/s, along with some commentary on how effective I perceive the given method to be.

Hyperactive Hash-tagging # – I discuss authors’ embrace of the # so often in my blog posts that it is evident that I am becoming somewhat obsessed by the subject. Authors often utilise this useful Twitter feature so that people searching under that #-tagged term will come across their book. In most instances one or two #’s are inserted, but there have been instances of up to nine recorded in a single Tweet.

Comment – The # symbol is an invaluable feature when used wisely, but surely I am not alone when I ask myself if there is any value in instances like #Book or #Fiction. Do potential readers really search under this term, see your book and then go ‘Yes please’ before pressing the buy button. Surely not. And then there’s the list, e.g. #paranormal #erotica #vampires #darkness #night #mystical etc etc. One might argue that a Tweet gives an author a short window of opportunity to showcase their writing and that a long list of # tagged items is hardly an imaginative or intriguing use of syntax.

Grandiose Claim – This is when authors Tweet statements like, ‘Award Winning’ and ‘BEST SELLER!’. In many instances the author embraces capitalisation and exclamation marks in these Tweets.

Comment: Why not. After all no-one else is going to sing your praises and in many instances these Tweets seem perfectly valid. Take the self-published Only The Innocent by Rachel Abbott for example. The book was selling several thousand copies a day for months on end. However there is nothing in this world if not by comparison and it is evident that the same applies in the Twitter sphere. For examples abound when the BEST SELLER! label on closer inspection transpires to be merely a best-seller in a very small category on Amazon. Does a book ranked number 4 out of a total of 5 books in the Transgendered Retro Vampire category really justify a best-seller claim?

Aggressive Pitches – e.g. BEST BOOK SINCE THE BIBLE – BUY NOW!!! (link) or less imaginatively – GET YOUR COPY NOW! or something of that nature. This method is also often combined with the ‘Grandiose Claim’ method (see above).

Comment: The best adverts on the television are well thought out, directed at the right audience and above all memorable. However even these adverts don’t always persuade us to buy the product. So what are the chances of an unknown author successfully selling books by demanding potential readers to buy with no pitch whatsoever. Not great one would imagine.

Dialogue – This is what Twitter was set up for after all, as a way to converse with our fellow humanity without even having to move from the comfort of our desk or to get out of our pyjamas.

Comment: Personally, with the exception of a couple of instances I have only sold books on Twitter through the ‘Dialogue’ method. As it is only when people get to know the author that they become interested enough to buy the author’s book/s. It seems apparent from liaising with other authors who have successfully used Social Media that this is generally how they have also sold books through this medium, unless of course they were already famous to begin with.