Twitter authors

Twitter Reflections

Jan 17 2014

December 27^th 2011 – Feeling somewhat lethargic after what had been a fairly gluttonous Christmas period, I lay beached on the sofa, remote clasped in one hand, idly flicking through the TV channels. There were only two programmes that even vaguely stimulated my interest. I decided to Tweet this information to the world. The Tweet read:

‘Choices, choices – Kim Jong-il’s state funeral or George of the Jungle with Brendan Fraser?’ #Jong-il #BrendanFraser

It was a defining moment, as this was the first Tweet I had ever sent. No one responded, perhaps because I didn’t have any Followers back then. A little over two years, 4,010 Followers and 7,437 Tweets later I find myself reflecting on my time spent in the Twitter sphere. A period that has witnessed some truly remarkable Twitter events, none more so than the medium’s pivotal role in the Arab Spring.

These Twitter facts pay testimony to the influence of the social media behemoth.

1 Billion – Registered Twitter Users.
500 Million – Average Number of Tweets sent per Day.

So fascinated with this microcosm of society did I become that I was soon writing extensively about Twitter here on my blog, including posts about the various species that inhabit Twitter, Twitter annoyances, Twitter viruses, how authors use Twitter to promote their books and much more besides.

I’ve seen it all – the good, the bad and the ugly.

The Good – Making Twitter friends, particularly fellow authors. Taking part in entertaining conversations. Sharing interesting and entertaining information with others and vice versa. Utilising Twitter as a curated news feed to get breaking news.

The Bad – #TeamFollowBack. ‘10,000 Followers for $5’ type spam Twitter accounts, more often than not from an account with a profile pic of an under-age looking South East Asian girl acting as jail bait. Incessant Repeater Tweeters (e.g. authors saying things like ‘BUY NOW’ and ‘PRIZE WINNER!’ – more often than not complete with capitalisation and exclamation marks, in some instances I have seen promotional Tweets repeated up to x200 per day).

The Ugly – Justin Bieber.

What have I learnt from my Twitter experiences? As an author I was keen to use the medium to promote my book, Charles Middleworth, a humorous tale of the unexpected. These are the lessons I have learnt:

There is no correlation between book sale pitch related Tweets and books sales.
Twitter can be a useful tool in referring traffic to one’s blog (12% of my blog traffic is referred by Twitter).
Increasing Follower numbers does not necessarily equate to more sales, leads, blog traffic etc.

With my second book, Necropolis, a work of dark humour, due to launch the week of April 21^st, I have been considering my future use of the medium. These are my conclusions.

Future Use:

Utilise a personal/distinctive voice to stand out from the crowd as opposed to add to the clamour.
Avoid ‘Buy Now’ type Tweets and instead promote book through event/promotion announcements at the appropriate time (i.e. book launch, Amazon KDP, goodreads giveaway).

Comparisons with other social media platforms (my experience):

Google+ to date has been more effective in driving traffic to my blog (Tangible Evidence: 15% of blog traffic this quarter – Intangible: weight of evidence suggesting Google+ presence improves google search engine ranking).
goodreads – More effective than Twitter for promoting my book, communicating with readers, improving visibility and measuring results. (Supporting Evidence: Recent Charles Middleworth giveaway had 824 entries, with 319 people adding to their to-read list).

Twitter Annoyances

May 03 2013

It is estimated that about a third of the active global internet population now has a Twitter account. That’s over half a billion users worldwide. There are so many reasons for why mankind’s love of Twitter shows no sign of slowing down. We love Tweeting our friends, networking and getting breaking news, to mention nothing of the links to interesting articles and amusing quotes.

However as with anything in life Twitter can be annoying and anyone who uses the social media platform probably feels the same. In this post I will be discussing four of my personal Twitter annoyances.

#TeamFollowBack – Anyone who is familiar with Twitter will be aware of the scourge that is Team Follow Back. It has been embraced by those solely interested in building their numbers of Twitter Followers for no other reason than to have lots of Followers. Team Follow Back advocates do not as a rule interact with people other than through impersonal group messages such as the aptly named ‘Lazy Shout Out’. Team Follow Back is to many nothing but a infantile and futile exercise, which only gets one non-target Followers, who have no interest in what you have to say and vice versa.

TrueTwit Validation – This is when you Follow a Twitter account and get a message back asking you to prove that you are not a robot by going to a TrueTwit Validation service and typing alpha numerical codes in a field (see below). To start a relationship from a position of distrust is evidently a bad starting point. If you begun a friendly conversation with someone in your coffee shop queue, who clasped their handbag tightly to their body, as if you were going to steal it, you would probably not appreciate it and the same goes for Twitter. Perhaps it is just me but I find filling out the TrueTwit validation fields extremely taxing and it often takes numerous attempts, as they are extremely difficult to read in many instances. By the time I have attempted this several times and failed my relationship with the given person is already somewhat fraught.

Endless RTing – RTs’ are a fantastic way of forwarding information that we are interested in or amuses us, in addition to supporting other people. However as with everything in life moderation is the key not excess. Someone who only RTs’ can be perceived as idle as they never produce their own content. And then there’s the voluminous RT’er. One author I came across on Twitter had RT’d 120 instances of other authors’ books in their genre, in just one day. Finally there are the lists. What is the point I ask myself in RT’ing lists of Twitter accounts which end up going round in circles. Not much I would argue.

Bieber – Bieber has been described as being like marmite, you either love or hate him. There is no doubting however that Bieber is a true Twitter superpower. He has over 37 million Followers (known as True Beliebers) and at any one time around 3% Twitter’s traffic is dedicated to Bieber. Bieber is estimated to gain approximately 11,000 new Followers every day. Even the Bubonic Plague didn’t spread this fast.

‘I close my eyes and I can see a better day’, these are Bieber’s words not mine. They are from his song Pray. And in this one instance I have to agree with Bieber. For when I close my eyes I can see a time in the near future when Bieber is in terminal Twitter decline. A result in part because of his controversial recent behaviour, including allegedly smoking cannabis, bursts of rage at reporters, turning up very late to his own concerts and perhaps most pertinently the ill-judged comment he left in the Ann Frank visitors book during his recent trip to Amsterdam.

Perhaps you have Twitter annoyances that I have not listed.

Twitter Authors (Part 2)

Apr 19 2013

In last week’s Blog Post I evaluated how effective it is in a congested market place for authors to be sending out blanket promotional book Tweets, especially if those Tweets are only being read, if at all, by other authors. Today’s post, a continuation on this theme, will take the form of making generalisations about the actual composition of these Tweets and commenting on their effectiveness.

The following is a simple breakdown of some of the types of Tweets that authors use to promote their book/s, along with some commentary on how effective I perceive the given method to be.

Hyperactive Hash-tagging # – I discuss authors’ embrace of the # so often in my blog posts that it is evident that I am becoming somewhat obsessed by the subject. Authors often utilise this useful Twitter feature so that people searching under that #-tagged term will come across their book. In most instances one or two #’s are inserted, but there have been instances of up to nine recorded in a single Tweet.

Comment – The # symbol is an invaluable feature when used wisely, but surely I am not alone when I ask myself if there is any value in instances like #Book or #Fiction. Do potential readers really search under this term, see your book and then go ‘Yes please’ before pressing the buy button. Surely not. And then there’s the list, e.g. #paranormal #erotica #vampires #darkness #night #mystical etc etc. One might argue that a Tweet gives an author a short window of opportunity to showcase their writing and that a long list of # tagged items is hardly an imaginative or intriguing use of syntax.

Grandiose Claim – This is when authors Tweet statements like, ‘Award Winning’ and ‘BEST SELLER!’. In many instances the author embraces capitalisation and exclamation marks in these Tweets.

Comment: Why not. After all no-one else is going to sing your praises and in many instances these Tweets seem perfectly valid. Take the self-published Only The Innocent by Rachel Abbott for example. The book was selling several thousand copies a day for months on end. However there is nothing in this world if not by comparison and it is evident that the same applies in the Twitter sphere. For examples abound when the BEST SELLER! label on closer inspection transpires to be merely a best-seller in a very small category on Amazon. Does a book ranked number 4 out of a total of 5 books in the Transgendered Retro Vampire category really justify a best-seller claim?

Aggressive Pitches – e.g. BEST BOOK SINCE THE BIBLE – BUY NOW!!! (link) or less imaginatively – GET YOUR COPY NOW! or something of that nature. This method is also often combined with the ‘Grandiose Claim’ method (see above).

Comment: The best adverts on the television are well thought out, directed at the right audience and above all memorable. However even these adverts don’t always persuade us to buy the product. So what are the chances of an unknown author successfully selling books by demanding potential readers to buy with no pitch whatsoever. Not great one would imagine.

Dialogue – This is what Twitter was set up for after all, as a way to converse with our fellow humanity without even having to move from the comfort of our desk or to get out of our pyjamas.

Comment: Personally, with the exception of a couple of instances I have only sold books on Twitter through the ‘Dialogue’ method. As it is only when people get to know the author that they become interested enough to buy the author’s book/s. It seems apparent from liaising with other authors who have successfully used Social Media that this is generally how they have also sold books through this medium, unless of course they were already famous to begin with.

What happens when Adrian, an actuary, has his banal and predictable existence turned upside down by sinister forces that he can neither understand nor control? How will he react to a revelation that leaves his life in turmoil? Will he surrender or strive for redemption in an altered world, where rationality, scientific logic and algorithms no longer provide the answers?

‘An insightful and humorous tale of the unexpected’ – Reader

‘A sardonic delight. If Thackeray had lived in the 21st century, then he might have written Charles Middleworth.’ – Reader

Charles Middleworth is available through most regional Amazons on Kindle (£1.96/$3.17) and in paperback.

United Kingdom – www.amazon.co.uk

USA – www.amazon.com

Apr 12 2013

Today during an idle hour spent on Twitter, I noted that a higher percentage than ever of my Twitter feed consisted of book promotion Tweets. As an author myself this comes as no real surprise, as many authors follow me and vice versa. But the question must be asked, is it really effective in a congested market place to be sending out blanket promotional book Tweets, especially if those Tweets are only being read, if at all, by other authors. I have already devoted previous posts to how authors use Twitter, but today I’ll be making generalisations about the actual composition of the Tweets and commenting on their effectiveness.

Of course there are famous authors who have embraced Twitter, Brett Easton Ellis being a prominent example. These authors can Tweet about anything, even their choice of sandwich filling at lunch, as whatever they Tweet their Twitter disciples will lap up eagerly. Some of these followers may even find themselves wondering if the sandwich filling related Tweet is perhaps a comment about post-modernism or global warming. And then there are the rest of us authors, myself included, struggling for visibility in the book promotion saturated world that is Twitter.

The following is a simple breakdown of the types of Tweets that authors use to promote their book/s, along with some commentary on how effective I perceive the given method to be.

Repetitive Repetition – The practice of sending out book promotion Tweets 24/7, 7 days a week. In severe instances several hundred times per day. The rationale being that if you drive the message home and do it often enough, people will buy your books.

Comment: There may be instances where this method has worked, but more often than not it appears to be akin to a dog chasing its own tail – just because it keeps doing it doesn’t mean it will ever catch it.

The Spin Dryer – An author sends out their book promotion Tweet/s along with Tweets promoting other authors’ books. This in turn leads to those authors RT’ing that author’s book promotion Tweet and so the cycle continues, with the book promotion Tweet getting exposure to a wider and wider audience, as it continues to be RT’d.

Comment: As one requires exposure to become well known, it is evident that this method is a logical way of putting your product in front of as many of Twitter’s 140m users as possible. However in the majority of cases these book promotion Tweets appear to be RT’d by other authors, whose Followers also consist largely of authors, not the target readership for the given book. Another case of the dog chasing its own tail perhaps.

The Sandwich – This is the method in which an author sandwiches their promotional Tweet/s between non-promotional Tweets (i.e. quotes/links etc) as if it were a slice of cheese or ham.

Comment: If new/non-famous authors are to be welcomed in the Twitter sphere they need to be accepted as communicative/interesting people and not merely narcissists, who discuss only their own work. Thus the sandwiching method is embraced by nearly all authors on Twitter though there are some exceptions.

The Snippet – This is a much practiced method in which authors utilise the 140 character limit to insert quotes from their books.

Comment: These can be memorable and in some instances amusing, but there are many examples where they are not. Here is a slightly altered one that I read last month – ‘… and he reached into the drawer, took out a red pen, took off the top and begun writing on the piece of paper on the desk.’ And one is left asking, Why?

I also use this method to promote my book, Charles Middleworth, a humorous tale of the unexpected. Here are two examples from Charles Middleworth:

‘Well if being related by internet marriage is family, I suppose we are.’

And

‘…her skills more akin to the baking of macaroons than solving the complexities of the universe.’

Click here to read part 2.

‘An insightful and humorous tale of the unexpected’ – Reader

‘A sardonic delight. If Thackeray had lived in the 21st century, then he might have written Charles Middleworth.’ – Reader

Charles Middleworth is available through most regional Amazons on Kindle (£1.96/$3.17) and in paperback.

United Kingdom – www.amazon.co.uk

USA – www.amazon.com

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