With approximately 14% of the year’s total book sales being made in the final four weeks of the year, the Christmas period is crucial for the publishing industry.
Today’s blog post looks at some of the titles expected to compete with my humorous tale of the unexpected, Charles Middleworth, for centre stage this festive period. Here in the UK, the bookies anticipate that the following three books will be found jammed into stockings and underneath Christmas trees in greater numbers than any other this year.
In order they are:
1). Alex Ferguson: My Autobiography
Comment: You know its Christmas when everywhere you turn a sport star/celebrity stares back at you from a shiny front cover, a beaming smile upon their countenance. This year the former Manchester United manager’s imaginatively titled memoir is expected to give the hairdryer treatment to all challengers (by mid-December it had already sold over 79,000 hardback copies).
2). Save With Jamie: Shop Smart, Cook Clever, Waste Less by Jamie Oliver
Comment: Middle age and an expanding girth has done nothing to dampen the nation’s appetite for everything Jamie. Could the pucker chef top the Christmas bestseller charts for the fourth year in a row?
3). Bridget Jones: Mad About The Boy – Helen Fielding
Comment: Oh no not again, haven’t we all had enough Bridget Jones for one lifetime. Evidently I am in the minority on this.
The popularity of these three titles is not a big surprise, especially the inclusion of Jamie Oliver, whose annual Christmas cookbooks have become as predictable as a visit from Santa. Having featured in the top three Christmas bestsellers in the UK for seven of the last twelve years, to mention nothing of his endless festive period television exposure, it would come as no surprise in several thousand years time if historians studying early twenty-first century man concluded that Christmas was in fact a Jamie Oliver celebration day.
Across the pond comedian and Twitter deity, Rob Delaney, is making headlines with the release of his first book, Mother. Wife. Sister. Human. Warrior. Falcon. Yardstick. Turban. Cabbage. The bizarre titled book is purportedly a comical account of the funny man’s struggles with alcoholism in his youth.
Whilst America has embraced Delaney with open arms, they have been less enamoured with former governor of Alaska Sarah Palin’s, Good Tidings and Great Joy: Protecting the Heart of Christmas, in which the geography challenged hockey mom warns of the dangers to Christmas posed by seculars, whilst at the same time attempting to make a fortune out of it. The book could best be described as part theological statement, part recipe book. There is nothing I would less like to find in my stocking this year – with the possible exception of an incendiary device or David Hasselhoff’s album, The Night Before Christmas.
With some claiming that up to six million e-readers could be bought as presents this Christmas, vast quantities of ebooks will also be purchased. There seems little doubt that a surprise Christmas bestseller will be unearthed as a result. Here’s for hoping my humorous and insightful work of fiction, Charles Middleworth (£2.02/$3.29) will be one of them. Charles Middleworth is available from all regional Amazons in paperback and on Kindle.
Happy Christmas
(Click on image to read the great reviews)