Book promotion | Guy Portman's Blog

Book Marketing

May 02 2014

It has now been just over a week since I released my satirical black comedy, Necropolis. This week’s blog post is about some of my book marketing efforts so far. Hopefully fellow authors might find some of this information useful.

Reviews

In my opinion it is imperative to start approaching reviewers before the release of your book. A few days before the official launch day Necropolis was reviewed on:

Crime Fiction Lover – (Britain’s biggest Crime Fiction website) awarded Necropolis 5 Stars.

The following is a quote I particularly liked from their review:

‘The book is full of razor-sharp satire. No politically correct madness escapes unscathed, and no sacred cow remains un-butchered and served up in freezer packs.’

A number of authors suggest that approaching Amazon Top 500 Customer Reviewers can be a beneficial strategy. You can recognise Amazon’s top reviewers on Amazon, as they have written in a blue font next to their names things like; HALL OF FAME and TOP 10 REVIEWER.

To receive a review from one of Amazon’s top reviewers gives added validity to your book/product, provided they like it of course, otherwise the opposite holds true. I would not recommend trying to contact any until your book/product goes Live on Amazon. This is a video link to assist you in finding them. Click here to find out how to do this.

From my experience only a very few have contact details, desire to be contacted and/or fall within a given target market, but if your book manages to entice one of these respected reviewers it is well worth the effort. There will be a couple of Amazon Top 500 Customer Reviewers of Necropolis on Amazon.co.uk in the near future.

It goes without saying that more reviews do not equal more sales, only visibility can achieve that, but reviews are critical in persuading customers to purchase once they are on your page.

Bloggers

Blog tours are a marketing strategy used by many authors to gain exposure when they launch a new book. Personally I never planned anything that formal. However, a number of kind bloggers have offered to interview me, provide a guest author profile and/or review my book. This offers a great opportunity for exposure, and in the case of interviews, allows readers to find out more about you as a person. Readers like this, so I am told. Here are some blogs/websites I have appeared on so far:

Fiction Favorites – Yesterday American author and prolific Haiku creator, John Howell, kindly interviewed me for his popular blog.

Bookingly Yours – My guest author profile.

Chunk Books – Author, Hollywood Actor and former skateboarder Eric Barry interviewed me for his new blog, dedicated to readers and authors of the Transgressive genre.

More to follow soon.

I had a pre launch giveaway on the popular reader site, as I did for my first book, Charles Middleworth. I offered 3 signed copies of Necropolis. 1,260 people entered, and nearly 500 added Necropolis to their to-read list. Goodreads giveaways provide a unique opportunity for your book to be seen by some of goodreads’ 20 million users.

The potential downside is:

There is a risk winners will fall outside your target audience. If an avid fan of Christian Fiction, positive thinking books and/or books featuring cute kittens/puppies wins a copy of my satirical black comedy, Necropolis, they will probably not like it, and this will no doubt be reflected in their review – but that is the risk you take.

For those that are unfamiliar with LibraryThing, it is the competitor to goodreads, with a purported 1.65m users. The LibraryThing Members Giveaway feature provides the opportunity to give away your book. In contrast to goodreads one can offer an ebook as opposed to a hardcopy. The advantage of this is that it will not incur any cost for the author. I held an ebook giveaway for Necropolis.

If you are not familiar with the site, be warned, it is easier to find your way through a maze than to navigate through LibraryThing. A lot of work needs to be done to make the site more user friendly, if it is ever to truly compete with goodreads.

There are now 5 Star reviews of Necropolis on Amazon.co.uk, Amazon.com and goodreads.

Dyson Devereux works in the Burials and Cemeteries department in his local council. Dyson is intelligent, incisive and informed. He is also a sociopath. Dyson’s contempt for the bureaucracy and banality of his workplace provides ample refuge for his mordant wit. But the prevalence of Essex Cherubs adorning the headstones of Newton New Cemetery is starting to get on his nerves.

When an opportunity presents itself will Dyson seize his chance and find freedom, or is his destiny to be a life of toil in Burials and Cemeteries?

Brutal, bleak and darkly comical, Necropolis is a savage indictment of the politically correct, health and safety obsessed world in which we live.

‘Not only a funny, twisted, erudite satire on the psychopath genre, this novel also boasts a compelling plot and finely sculpted characters’

‘A black comedy of true distinction’

‘I was at once fascinated and disturbed by the devious Dyson Devereux with his malicious pedantry, wicked schemes and grotesque good taste. A barbed joy’

Amazon.co.uk – Paperback & Kindle: £2.22

Amazon.com – Paperback & Kindle: $3.73

Thank you to all those who have purchased a copy and/or assisted me in spreading the word about Necropolis.

Next week I will be blogging about marketing on social media:

Social Media Reflections

Apr 04 2014

With the forthcoming release of my second book, Necropolis (a humorous work of dark fiction ~~– Release Date: April 24th~~), I have found myself reflecting on my place in the ever-growing medium that is social media. This week’s blog post is dedicated to social media.

Anyone familiar with my Twitter Species blog posts will be aware that my interest in Twitter is now an obsession. I like to consider myself a member of the Amica Garrulus (Convivial Communicator) species. We are social Tweeters, who like to engage with all other Twitter species (with the exception of members of the Vexo Tertius & Molestus Confuse species), who we avoid like the plague.

Here are a few of my Twitter observations.

Engagement – This is crucial (if your Tweets are never part of a conversation you are merely talking to yourself – and we all know what the first sign of madness is don’t we).
Endorsement – It is imperative that other Twitter specimens (regardless of species, well, almost) endorse us. This validates our efforts.
Discernible Tweeting Call – To be heard above the relentless clamour of the Twittersphere, a distinctive/unique Tweeting call is a necessity.
Pictures – The good news is users can finally effectively upload pictures. The bad news is Twitter is seeing an influx of pictures of kitties (c.f. @EmrgencyKittens – for when you need a kitten to cheer you up).

With over 1.23 billion monthly active users, Facebook remains the behemoth of social media platforms. However all is not well in the home of countless millions of cute kitties. Facebook has started to resemble a police state in recent times, with the major change to its timeline update a little over a year ago, which resulted in less of one’s Likers getting to see one’s posts. Under the current draconian measures, Facebook seemingly arbitrarily decides what percentage of your Likers/Endorsers get to view your posts

Not all Likes are equal – Seeking random Likes is counter productive, unless your sole objective is to make your page appear popular. But as we all know appearances can be deceptive.
>200 Likes – If you have a page with >200 Likes it is not currently possible to change the name of that page. Instead you have to start a new page. This is something to consider when starting a page.

I had the >200 Like issue yesterday with my Charles Middleworth (my first book) page, and was forced to start a new page for my forthcoming book, Necropolis. My Necropolis page currently has no Likes, and is feeling lonely and isolated. Feel free to Like it and I might Like yours back, unless your page is full of pictures of kitties, in which case I won’t.

We are currently witnessing something akin to the mass migration from the countryside to the cities of yesteryear, as Facebook users increasingly disillusioned with the draconian measures, and/or influx of kitties on Facebook, seek a new home on Google+. Google+ is supposedly geared towards businesses and professionals, but as a cursory glance at my homepage reveals, there is a disturbing influx of kitties, in addition to pictures of home baked cookies; which leaves me wondering whether this is still the case.

Google Rank – There is considerable evidence to suggest that effective use of Google+ (SEO optimisation, +1s etc.) leads to preferential treatment on the Google search engine.
Innovation – As one can expect from the creators of the Google search engine, Google+ is constantly innovating and is quite complex. New users need to be prepared to spend considerable time becoming familiar with it.

goodreads is a haven for readers and writers alike to liaise in a kitty free environment (earlier this week I did receive a message from an author who has just written a book about his relationship with his three kitties, but that is the exception rather than the rule).

Giveaways – Are an effective way for authors in a congested marketplace to gain some exposure for their book/s. In January I had a giveaway for my first book Charles Middleworth, a humorous tale of the unexpected (entries: 800, added to to-read list: 294). I will be having another for Necropolis (starting soon).
Groups – Some of the groups provide a great way to meet readers and authors, as well as to share our universal love for books (not Romance & Christian Fiction in my case).

My second book, Necropolis ~~(April 24th)~~, is a humorous work of dark Fiction about a sociopath, who works for the Burials and Cemeteries department in his local council.

‘A black comedy of true distinction’

Next week I will be sharing the blurb.

Earlier this week author and Hollywood actor, Eric Barry, interviewed me for his new website, CHUNKBOOK. Click here to see the interview.

Twitter Authors (Part 2)

Apr 19 2013

In last week’s Blog Post I evaluated how effective it is in a congested market place for authors to be sending out blanket promotional book Tweets, especially if those Tweets are only being read, if at all, by other authors. Today’s post, a continuation on this theme, will take the form of making generalisations about the actual composition of these Tweets and commenting on their effectiveness.

The following is a simple breakdown of some of the types of Tweets that authors use to promote their book/s, along with some commentary on how effective I perceive the given method to be.

Hyperactive Hash-tagging # – I discuss authors’ embrace of the # so often in my blog posts that it is evident that I am becoming somewhat obsessed by the subject. Authors often utilise this useful Twitter feature so that people searching under that #-tagged term will come across their book. In most instances one or two #’s are inserted, but there have been instances of up to nine recorded in a single Tweet.

Comment – The # symbol is an invaluable feature when used wisely, but surely I am not alone when I ask myself if there is any value in instances like #Book or #Fiction. Do potential readers really search under this term, see your book and then go ‘Yes please’ before pressing the buy button. Surely not. And then there’s the list, e.g. #paranormal #erotica #vampires #darkness #night #mystical etc etc. One might argue that a Tweet gives an author a short window of opportunity to showcase their writing and that a long list of # tagged items is hardly an imaginative or intriguing use of syntax.

Grandiose Claim – This is when authors Tweet statements like, ‘Award Winning’ and ‘BEST SELLER!’. In many instances the author embraces capitalisation and exclamation marks in these Tweets.

Comment: Why not. After all no-one else is going to sing your praises and in many instances these Tweets seem perfectly valid. Take the self-published Only The Innocent by Rachel Abbott for example. The book was selling several thousand copies a day for months on end. However there is nothing in this world if not by comparison and it is evident that the same applies in the Twitter sphere. For examples abound when the BEST SELLER! label on closer inspection transpires to be merely a best-seller in a very small category on Amazon. Does a book ranked number 4 out of a total of 5 books in the Transgendered Retro Vampire category really justify a best-seller claim?

Aggressive Pitches – e.g. BEST BOOK SINCE THE BIBLE – BUY NOW!!! (link) or less imaginatively – GET YOUR COPY NOW! or something of that nature. This method is also often combined with the ‘Grandiose Claim’ method (see above).

Comment: The best adverts on the television are well thought out, directed at the right audience and above all memorable. However even these adverts don’t always persuade us to buy the product. So what are the chances of an unknown author successfully selling books by demanding potential readers to buy with no pitch whatsoever. Not great one would imagine.

Dialogue – This is what Twitter was set up for after all, as a way to converse with our fellow humanity without even having to move from the comfort of our desk or to get out of our pyjamas.

Comment: Personally, with the exception of a couple of instances I have only sold books on Twitter through the ‘Dialogue’ method. As it is only when people get to know the author that they become interested enough to buy the author’s book/s. It seems apparent from liaising with other authors who have successfully used Social Media that this is generally how they have also sold books through this medium, unless of course they were already famous to begin with.

What happens when Adrian, an actuary, has his banal and predictable existence turned upside down by sinister forces that he can neither understand nor control? How will he react to a revelation that leaves his life in turmoil? Will he surrender or strive for redemption in an altered world, where rationality, scientific logic and algorithms no longer provide the answers?

‘An insightful and humorous tale of the unexpected’ – Reader

‘A sardonic delight. If Thackeray had lived in the 21st century, then he might have written Charles Middleworth.’ – Reader

Charles Middleworth is available through most regional Amazons on Kindle (£1.96/$3.17) and in paperback.

United Kingdom – www.amazon.co.uk

USA – www.amazon.com

Twitter Authors

Apr 12 2013

Today during an idle hour spent on Twitter, I noted that a higher percentage than ever of my Twitter feed consisted of book promotion Tweets. As an author myself this comes as no real surprise, as many authors follow me and vice versa. But the question must be asked, is it really effective in a congested market place to be sending out blanket promotional book Tweets, especially if those Tweets are only being read, if at all, by other authors. I have already devoted previous posts to how authors use Twitter, but today I’ll be making generalisations about the actual composition of the Tweets and commenting on their effectiveness.

Of course there are famous authors who have embraced Twitter, Brett Easton Ellis being a prominent example. These authors can Tweet about anything, even their choice of sandwich filling at lunch, as whatever they Tweet their Twitter disciples will lap up eagerly. Some of these followers may even find themselves wondering if the sandwich filling related Tweet is perhaps a comment about post-modernism or global warming. And then there are the rest of us authors, myself included, struggling for visibility in the book promotion saturated world that is Twitter.

The following is a simple breakdown of the types of Tweets that authors use to promote their book/s, along with some commentary on how effective I perceive the given method to be.

Repetitive Repetition – The practice of sending out book promotion Tweets 24/7, 7 days a week. In severe instances several hundred times per day. The rationale being that if you drive the message home and do it often enough, people will buy your books.

Comment: There may be instances where this method has worked, but more often than not it appears to be akin to a dog chasing its own tail – just because it keeps doing it doesn’t mean it will ever catch it.

The Spin Dryer – An author sends out their book promotion Tweet/s along with Tweets promoting other authors’ books. This in turn leads to those authors RT’ing that author’s book promotion Tweet and so the cycle continues, with the book promotion Tweet getting exposure to a wider and wider audience, as it continues to be RT’d.

Comment: As one requires exposure to become well known, it is evident that this method is a logical way of putting your product in front of as many of Twitter’s 140m users as possible. However in the majority of cases these book promotion Tweets appear to be RT’d by other authors, whose Followers also consist largely of authors, not the target readership for the given book. Another case of the dog chasing its own tail perhaps.

The Sandwich – This is the method in which an author sandwiches their promotional Tweet/s between non-promotional Tweets (i.e. quotes/links etc) as if it were a slice of cheese or ham.

Comment: If new/non-famous authors are to be welcomed in the Twitter sphere they need to be accepted as communicative/interesting people and not merely narcissists, who discuss only their own work. Thus the sandwiching method is embraced by nearly all authors on Twitter though there are some exceptions.

The Snippet – This is a much practiced method in which authors utilise the 140 character limit to insert quotes from their books.

Comment: These can be memorable and in some instances amusing, but there are many examples where they are not. Here is a slightly altered one that I read last month – ‘… and he reached into the drawer, took out a red pen, took off the top and begun writing on the piece of paper on the desk.’ And one is left asking, Why?

I also use this method to promote my book, Charles Middleworth, a humorous tale of the unexpected. Here are two examples from Charles Middleworth:

‘Well if being related by internet marriage is family, I suppose we are.’

And

‘…her skills more akin to the baking of macaroons than solving the complexities of the universe.’

Click here to read part 2.

‘An insightful and humorous tale of the unexpected’ – Reader

‘A sardonic delight. If Thackeray had lived in the 21st century, then he might have written Charles Middleworth.’ – Reader

Charles Middleworth is available through most regional Amazons on Kindle (£1.96/$3.17) and in paperback.

United Kingdom – www.amazon.co.uk

USA – www.amazon.com

Book Related Twitter Experiences

Mar 29 2013

Last week’s Blog Post was about the various ways in which authors use Twitter. This week I will be talking about some of my book related experiences on Twitter. As an author myself I am always interested to see what other authors are doing on Twitter and during the last year I have read a number of books that I was introduced to through this medium.

There are essentially two reasons for me having read books that I have come across on Twitter.

1). I found the author’s Tweets to be interesting/amusing and/or they became Twitter friends.

Here are some examples (click on links to read my review):

The Squirrel that Dreamt of Madness by Craig Stone – A unique and at times very amusing book.

The Earth Shifter by Lada Ray – A well written YA book, which has proved to be popular with a wider audience. Lada also has a great blog: www.ladaray.wordpress.com

Tollesbury Time Forever by Stuart Ayris – Probably best described as nostalgic Literary Fiction set in rural England.

2). I have selected books because of the positive feedback I have heard about the given book on Twitter (from people other than the author).

Texting Orwell by Ian Little – I enjoyed this amusing and original novella, though its embrace of lavatorial humour may not be to every reader’s liking.

Only The Innocent by Rachel Abbott – This book has become a best seller. It is in my Kindle queue waiting to be read.

The following is a less positive Twitter book experience I had recently that I would like to share with you. One Twitter author, who shall remain nameless, is an example of what I classified last week as an Aggressive Agitator. Sporadically Tweets appear in my Feed from this individual that are a call to action. These Tweets that embrace capitalisation and exclamation marks are of the BUY NOW!!! AWARD WINNING! variety. The same Tweet is often repeated every minute for up to ten minutes at a time. Last week on about the eighth repetition of this abrasive approach, I found myself saying, ‘Okay okay’, before hurriedly clicking on the Amazon link.

There I discovered that the book’s cover look like vomitus, there were only two reviews and what had been promoted as an award, now transpired to be merely a mention at a rural fair type event, in an area with a population made up mostly of gators and feral hogs. But it was none of these factors that prevented me from buying the book, but rather that it was not available in Kindle, only in paperback, with a lengthy wait for delivery and an oppressive price tag.

‘An insightful and humorous tale of the unexpected’ – Reader

‘A sardonic delight. If Thackeray had lived in the 21st century, then he might have written Charles Middleworth.’ – Reader

Charles Middleworth is available through most regional Amazons on Kindle (£1.96/$3.17) and in paperback.

United Kingdom – www.amazon.co.uk

USA – www.amazon.com